A brand identity for Good Fashion Friend. They are a start-up that creates an app for vintage clothing stores to sell their clothes digitally. The GFF app makes it possible for the customer to find a specific vintage item, in their size, without having to cycle all over Rotterdam. GFF’s goal is to make vintage clothing more accessible.
I realised the brand identity in the design of the app, but also through multiple communication tools like labels, banners, campaigns, weekly emails and content for the socials.
Good Fashion Friend is a start-up by Gaspard Bos, Fransje Christiaans and Fako Berkers. At the moment the project is on hold.
