A lot of clothing has an expiration date. This is caused by trends, sales and poor quality. The campaign ‘Tenminste Houdbaar Tot’ is showing the flaws of the clothing industry by comparing it to food. With this campaign we’re trying to make this expiration date visible. By using a playful comparison, we hope to draw peoples attention to the polluting clothing industry.
The campaign exists of several components; a sticker action during Black Friday in collaboration with Extinction Rebellion, a posterseries which was spread through the city and an informative documentary about different kind of shops. All of the communication tools lead to the instagram, which we use as a platform to reach the public. On the instagram we show tips and solutions on how to extend the expiration date of your own clothing.
Groupproject in collaboration with Catalina Biemans, Katja Heuveling, Morris de Moor & Tamara Damberg
